Sass In The Small Town: June 2011

"It's not about age, it's about taste, and about lifestyle. I believe women of all ages can wear anything." - Ralph Lauren

Words I design by. Below you'll see the pictures of the SomersetJane collection for this season. I'll admit, I'm the first to latch on to a trend, but in trying to grow a lasting brand, a timeless fashion house, designing purely for the moment is a path I try to ignore.

SomersetJane is a brand building towards emphasising the importance of a well rounded wardrobe. While forming part of the collection, each piece stands confidently on it's own, blends with trends for the current season and has the ability to become a vital garment in any fashionista's closet.

Key pieces to note are:

The Tuxedo Inspired Blazer - Every girls wardrobe requires a little androgeny, though belted at the waist and worn with a skirt doubles as feminine too.

The Classic White Shirt - A must have, revamped with an ultra wide bell sleeve.

Animal Print - Worn the right way never goes out of style. In this collection taking form in a pair of shorts, perfect with tights for a bit of sexy Winter chic.

The Jumpsuit - This trend has been moving steadily season to season. We're seeing a bit of a retro 70's revival on the cards and took note when creating the 'glammed up' version complete with shoulder pads.

The LBD - No closet is complete without it. Here in a 60's shift is a shape that most body types will find forgiving.