Monday, May 23, 2011

Attitude Is Where It's At!

Attitude. There is a way to be one with your style and your outfit. While two woman can be wearing the same outfit, one will stand out, will carry the look; and the other will be invisible. - Yvan Rodic

I haven't written in quite a while, the blog has been nagging me in the back of my mind but to be truthful I've been struggling for inspiration. So many times I sat at the computer many ideas in mind, yet none grew into anything worth reading. My life has changed completely since working full time on my clothing line 'SomersetJane'. The fun I had always found in fashion, faded a little once the 'struggling for my art' phase of life was over and I became a full fledged designer and business woman. Now with a growing business on my shoulders and seasons changing faster than I ever thought they could, many a morning do I wake up, head barely above water, thinking about whether I'm really cut out for this.

I love a good sign, and go through life, ever the optimist knowing that somehow, it'll all be ok. And last week on opening the latest Elle mag, (my fashion bible of choice) my sign came. I knew once again just why I love fashion, why I design and why I blog. I had to write immediately.

Elle interviewed blogger, Yvan Rodic better known as the Face Hunter, and above is his answer to the question of what he looks for in the people that he shoots. Attitude. The word hit me harder than the sought after red sole of a Louboutin! Here was the answer to why fashion inspires me, to why I am a designer and to how I design my line as well as why I believe it will be a success. A dress ain't a dress without the attitude of a woman in it. Attitude is the answer as to why it's sometimes difficult to tell a designer garment on a well dressed woman as apposed to a chain store bargain. Exuding the correct attitude can up peoples perception of you and your style immensely. This is why fashion is so exciting! Watch a Sonia Rykiel runway show and see what I mean. The attitude of her models is what forms the crux of the show. Creates the vibe, the vision, the pulse and ultimately when buying into her collection, it's not just a garment you're after, it's an image, an image created with attitude. It also gives my design style a strong footing. Often worried I design a little too sophisticated and not uber trendy, I feel pulled in many directions when designing for a season. I can now look at my line and previous lines without fear. At the end of the day it's the attitude with which the wearer adorns a garment that creates a fashion moment.

In designing the way I do, my clothes allow the buyer to notice the trend yet not be consumed by it. The items cry for an attitude to fill them. And that's how fashion inspires me to keep going. When I see women in my clothes ages ranging from young to mature, heights varying and different personal styles, I can only smile and be glad for all the avenues my clothing reaches as a result of so many diverse fashionistas. So at the end of the day when creating your own unique style, fashion is only half the package, attitude is where it's at. 


Can't get away without attitude in these get ups..
Sonia Rykiel SS 2010


Stay fabulous fahionistas!

Yours in style,

Melissa Jane xoxo